Youth Empowerment Project
Pedal With Purpose Fundraiser – Sunday, March 26, 2017


On Sunday, March 26, 2017 – A total of 12 New Orleans-based businesses raced down Oretha Castle Haley Boulevard in pedicabs that were donated by Bike Taxi Unlimited to raise money for YEP! The 3-hour community street fair included multiple heats of team-sponsored pedicab races, neighborhood food vendors, raffle prizes, and free activities for kids. Live entertainment was provided by WWOZ’s DJ Brice Nice, St. Augustine’s Marching 100, the Disco Amigos, a Thriller flash mob and stilt walkers. The event was closed out by DJ Mannie Fresh joined by Cumulus Radio DJ Lesli Brown.

 [Photo by: Larry Everage Photography]

The first-ever event raised donations in the six-figures for YEP’s programs that positively impact more than 1200 underserved youth annually in the New Orleans area. IBERIABANK won the fundraising competition raising more than $8,500 to support YEP.

The success of Pedal With Purpose means that we are going to be able to continue to grow and expand our community-based education, mentoring, employment readiness and enrichment services for the young people we serve. We are delighted with the success of this first year event, and are hopeful that we have we’re going to have more and more local businesses and supporters who want to get involved in the fun event year after year,”said YEP Executive Director Melissa Sawyer.

Here is a list of the pedicab race winners: Media Heat > The Gambit; Bank Heat > Liberty Bank; and  Law Firm Heat > Bruno & Bruno, LLP

Special thanks to all of the generous event sponsors and donors including Labo Charitable Fund, Phyllis M. Taylor, Zemurray Foundation, Bryan Chevrolet, Entergy and See-Hear Productions.

YEP in the news…

Our Pedal With Purpose media sponsors at The Gambit, New Orleans Advocate, WWL-TV and Cumulus Radio helped run an aggressive media campaign leading up to our event. Here are a few of the highlights:

  • A Pedal With Purpose post event slideshow was published on-line by the New Orleans Advocate on Monday, March 27. See it HERE.
  • WWL-TV ran a short news clip after the race on Sunday, March 26. Watch it HERE.
  • WWL-TV interviewed YEP’s Executive Director Melissa Sawyer and Event Co-Chair Nan Galloway about PWP, followed by a LIVE newscast pedicab race between YEP’s Director of Communications Tania Dall and WWL-TV morning anchor Sheba Turk. Watch HERE!

For additional information please contact: Tania Dall, YEP’s Director of Communications – – Direct: 504-522-1316 X 210